Performance marketing that is measured in leads and revenue
Google, Meta and LinkedIn campaigns built around one number that matters to you — cost per qualified lead or return on ad spend.
- Google, Meta & LinkedIn ads under one roof
- Conversion tracking set up correctly
- Weekly optimisation, monthly strategy
Every rupee of ad spend should be accountable
Running ads is easy. Running profitable ads is not. Most wasted ad spend comes from the same mistakes: broad targeting, weak landing pages, no conversion tracking and campaigns left on autopilot.
Digital Gene has managed campaigns across 10+ ad platforms and served over 1,000 ads for businesses in Pune and across India. We start every account with tracking — so we know which campaign, keyword and creative brings real enquiries — and then optimise towards that.
You get transparent reporting on spend, leads, cost per lead and, where possible, revenue. No jargon, no hiding behind clicks and impressions.
What our performance marketing includes
Strategy & media plan
Channel mix, budget split and targets based on your margins and sales cycle.
Google Ads
Search, Performance Max, Display and YouTube campaigns built for intent.
Meta Ads
Facebook and Instagram campaigns with local targeting and strong creative.
Landing page optimisation
Clear offers, fast pages and forms that turn clicks into enquiries.
Conversion tracking
GA4, Google Tag Manager, Meta pixel and CAPI configured properly.
Reporting & optimisation
Weekly bid, budget and creative changes; monthly business review.
How we work
- 01
Audit
Review past campaigns, tracking and landing pages.
- 02
Plan
Targets, channel mix and budget plan agreed with you.
- 03
Launch
Tracking set up; campaigns and creatives go live.
- 04
Optimise
Weekly testing of audiences, keywords and creatives.
- 05
Scale
Budget moves to what works; losing campaigns are cut.
Local targeting that saves budget
A Pune business rarely needs to pay for clicks from across India. We target by pin code, radius and locality — Hinjewadi, Baner, Kharadi, PCMC and more — and schedule ads for when your buyers are most active. That alone often removes a large share of wasted spend.
Who this is for
Frequently asked questions
What is performance marketing?
It is paid digital advertising where success is measured by specific results — leads, sales or bookings — rather than just impressions or reach.
What budget do I need to start?
It depends on your industry, location and goals. After a short call we recommend a starting budget that is big enough to learn from and small enough to be safe.
Should I run Google Ads or Meta Ads?
Google Ads captures people already searching for what you offer. Meta Ads creates demand among people who match your ideal customer. Most businesses benefit from both, in different proportions.
How soon will I see leads?
Campaigns usually start generating leads in the first week. The first 4–6 weeks are for learning and optimisation, after which cost per lead typically stabilises.
Do I keep ownership of my ad accounts?
Yes. Ad accounts are created in your name, and you retain full access and ownership.
Get your free Pune visibility audit
Tell us about your business. Within 48 hours we send a short, practical report on your Google visibility, social presence and ad opportunities — plus the three things we would fix first.
- Google ranking & Maps check
- Social media profile review
- Ad account & competitor snapshot
- +91 70200 33192
- info@digitalgene.in
- Pune, Maharashtra, India