E-commerce SEO that grows organic sales for Pune brands
Paid ads get expensive as you scale. Organic search brings buyers to your store every day without paying for every click. We make your categories and products rank.
- Shopify, WooCommerce & custom stores
- Category, product and collection optimisation
- Product schema for rich results
Organic traffic is the cheapest customer you will ever get
Most D2C brands in Pune start with Meta and Google ads — and then watch acquisition costs rise every quarter. E-commerce SEO balances that. Once your category and product pages rank, they bring buyers every day at no extra media cost.
Online stores have specific SEO problems: duplicate product variants, thin descriptions copied from suppliers, faceted navigation that creates thousands of useless URLs, and slow image-heavy pages. We fix the structure first, then optimise the pages that carry commercial intent.
The result is a store where Google clearly understands what you sell, and buyers land on pages that make them want to add to cart.
What our e-commerce SEO covers
Category page optimisation
Collections and categories rewritten and structured to rank for high-volume buying keywords.
Product page SEO
Unique titles, descriptions, FAQs and image alt text for your priority products.
Technical store fixes
Canonicals, variants, faceted navigation, pagination, speed and crawl budget handled properly.
Product schema
Price, availability and review schema so your products can show rich results in Google.
Buying-guide content
Blogs and guides that answer pre-purchase questions and link to the right products.
Revenue reporting
Organic sessions, conversion rate and revenue tracked in GA4 — not just rankings.
How we work
- 01
Audit
Crawl of your store, keyword gap vs competitors and a revenue-weighted priority list.
- 02
Structure
Fix categories, internal linking, canonicals and technical issues.
- 03
Optimise
Rewrite high-value category and product pages; add schema.
- 04
Content
Publish buying guides and comparisons that feed traffic to products.
Built for Pune D2C and FMCG brands
Pune has a fast-growing base of food, wellness, Ayurveda, apparel and home brands selling across India from their own store. We have worked with FMCG, Ayurveda, food and wellness brands since 2014, so we understand the categories, the seasonality and how buyers search for them.
Who this is for
Frequently asked questions
Is SEO worth it for a new online store?
Yes, if you plan to be around for more than a year. SEO takes a few months to build, but it lowers your dependence on paid ads and brings buyers at no extra cost per click.
Do you work on Shopify stores?
Yes. We optimise Shopify collections, products, theme speed, URL structure and schema, and work within Shopify's limitations.
Should I write unique product descriptions?
For your top products, absolutely. Supplier descriptions are duplicated across many sites and rarely rank. We prioritise the products that drive the most revenue.
Can SEO and ads work together?
Yes. We use your paid search data to find converting keywords, then build organic pages for them so you can reduce ad spend over time.
Get your free Pune visibility audit
Tell us about your business. Within 48 hours we send a short, practical report on your Google visibility, social presence and ad opportunities — plus the three things we would fix first.
- Google ranking & Maps check
- Social media profile review
- Ad account & competitor snapshot
- +91 70200 33192
- info@digitalgene.in
- Pune, Maharashtra, India