Amazon A+ content: what it is and when it is worth it

A+ content is the designed section in the middle of an Amazon product page, with banners, comparison charts and feature images. It replaces the plain product description for brands that qualify.

Who can use it

A+ content is available to sellers enrolled in Amazon Brand Registry, which needs a registered or applied-for trademark. If you are not in Brand Registry yet, that is the first step.

What it should do

Good A+ content answers the questions that stop people from buying:

• What exactly is in the box?
• How is this better than the cheaper option?
• Will it fit, suit or work for me?
• Can I trust this brand?

Modules that work well

• A brand story banner that shows who you are
• A comparison chart that links to your other products
• Feature images with one benefit each, readable on a phone
• Lifestyle images that show the product in use

Common mistakes

• Repeating the bullet points instead of adding new information
• Small text that cannot be read on mobile, where most shoppers browse
• Claims that break Amazon's content rules, such as prices or "best seller" badges inside images

What about Flipkart?

Flipkart prepares enhanced content for listings itself, so A+ style design is mainly an Amazon service.

Our Amazon A+ content design, Product photography and Listing SEO optimisation services work together to make product pages that convert.